Glossary

AI Sales Coach

An AI-powered software tool that provides coaching to sales reps — either during calls (real-time) or after them (post-call).

Full definition

An AI sales coach is software that uses large language models and conversation analysis to provide coaching feedback to sales reps. AI sales coaches fall into two architectural categories: post-call coaches (which analyze recordings after the fact and produce scorecards) and real-time coaches (which surface prompts on the rep's screen during the live call). Examples of post-call tools include Gong and Chorus. Real-time tools include Parallax, Attention, and Clari Copilot.

Related at Parallax

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