BANT

Full definition

BANT is a classic sales qualification framework originally formalized by IBM. The four elements are Budget (does the buyer have funds?), Authority (is this person the decision-maker?), Need (is there a real problem to solve?), and Timeline (when will the decision happen?). BANT is most effective on shorter-cycle inbound sales where fast qualification is the priority. For complex enterprise deals, MEDDIC or MEDDPICC is usually more appropriate.